The Capability Suite: building brand and communications capability that works
In many B2B technology companies, brand and communications evolve by accident, not by design.
The function generally starts small. A few talented people juggling strategy, content, and campaigns. And over time grows reactively as the business scales.
But without the right leadership, structure, or rhythm, even good teams start to lose their way.
Strategy becomes a set of disconnected tasks. Agencies fill gaps inefficiently. Decisions slow down. And before long, brand and communications become busy, tactical, and undervalued.
Capability is where that changes.
Our Capability Suite helps B2B tech organisations build the leadership, roles, and operating models that make brand and communications work as a unified, high-performing function.
It’s about connecting structure to strategy. and giving teams the systems and confidence they need to deliver at scale.
Why capability matters
Across fast-moving B2B tech organisations, the same structural challenges keep appearing:
- Brand and comms roles or teams report into non-specialist functions and lack senior direction.
- Roles blur, accountability is unclear, and priorities compete.
- Agencies become a substitute for in-house leadership.
- Great ideas stall because the structure can’t support delivery.
Without capability, even the best strategy struggles to stick. Teams stay reactive. Output replaces impact. And the business never sees the full value of brand and communications.
How the Capability Suite works
Coach helps B2B tech companies design and embed the right structure, leadership, and rhythm to turn brand and communications into a confident, credible business function.
The Capability Suite includes three structured projects, each tackling a specific part of the problem:
Capability: Lead
When you need senior brand and communications leadership without the overhead of a full-time hire.
Fractional support that brings strategic direction, coaching, and confidence to early-stage or transitioning teams.
We provide hands-on guidance, aligning plans, mentoring teams, and representing brand and comms at a senior level.
The result: focus, consistency, and a stronger voice for brand and comms at the top table.
Price from £4,800 per month
Capability: Design
When you need to build the right structure to make the function work.
A focused project that reviews your current setup, defines clear roles and responsibilities, and designs a scalable operating model that connects strategy to delivery.
You’ll receive an operating model blueprint, a roadmap for improvement, and governance recommendations to strengthen performance.
The result: a clear, practical design for how brand and comms should run. Built for clarity, speed, and scale.
Price from £3,360
Capability: Embed
When you’ve made changes but they haven’t fully stuck.
A hands-on programme that helps teams adopt new roles, workflows, and behaviours through coaching, playbooks, and performance feedback.
We help reinforce new habits, build confidence, and ensure the new structure works in practice.
The result: a self-sufficient, high-performing brand and comms function that delivers consistently, even as the business grows.
Price from £9,600
The value of getting it right
When brand and communications are designed to perform, not just to deliver, everything starts to move faster.
Leaders gain visibility and control. Teams gain confidence and momentum. Agencies become partners, not crutches. And the function as a whole becomes a credible driver of business performance.
Because when capability grows, confidence follows.
This article is part of a series exploring how B2B technology companies can strengthen their brand and communications through a structured, productised system.
See the other blogs in the series
