The situation
Domo is a data experience platform with over $300 million in annual recurring revenue and more than 1,000 employees worldwide.
The EMEA team wanted their brand to stand out in a crowded category, where most competitors were saying the same thing.
While Domo had a strong global brand, comms and creative team, that team was focused on global priorities – event season, product launches, and a large internal company event – leaving limited support for regional storytelling.
Local agencies were available but costly. Most EMEA marketing investment was already directed toward demand generation, leaving little budget or bandwidth for brand development.
The solution
Phase 1: Defining the story
Coach worked with Domo’s EMEA team to strengthen its positioning and develop a clearer regional narrative.
Interviews with leadership, sales, customer success, and customers highlighted messaging gaps and opportunities to better connect the brand with commercial priorities.
A competitor review helped identify areas for differentiation, resulting in a clearer value proposition and a more consistent story across marketing, sales, and customer success.
Phase 2: Delivering the brand campaign
With the positioning work complete, Coach helped bring the new regional narrative to life through a fully integrated brand campaign.
This included creative concept development, campaign messaging, visual assets, and customer storytelling designed to strengthen Domo’s position within the analytics market.
The engagement expanded to support multiple customer campaigns, tailoring messaging and creative for different audiences while maintaining consistency with Domo’s global brand and regional growth objectives.
Phase 3: Providing flexible support
Alongside campaign work, Domo faced periods of high demand and limited internal capacity.
Coach provided flexible support across brand, design, and communications projects as priorities shifted.
With an average turnaround of less than 24 hours, compared with around seven days internally, Coach helped the team maintain momentum during critical periods.
The results
5x cheaper
7x faster
Flexible, scalable model
Clear, unified story
Creative assets produced in-region
The impact
Domo’s EMEA team gained a partner that could flex to their needs, providing strategy, creative, and delivery when and where it mattered most.
The result was faster progress, sharper storytelling, and better value. Proof that brand work in B2B tech can be both strategic and agile.
