Communications programmes should drive measurable results that align to business goals. See how communications has helped B2B brands like yours.
0%
Increase in unaided awareness
0x
Increase in press coverage
0%
Increase in brand consideration
0x
Increase in social media engagement
0%
Increase in direct web-traffic
0x
Increase in analyst interactions
“In the lead-up to securing the largest historical investment deal in the DAM industry, our communications program played a significant role in influencing the market and boosting brand awareness. Over a 12-month period, we observed a 150% increase in brand awareness, an 80% rise in brand consideration, and a 90% improvement in tagline association.
These increases were due to a PR program that led to an 8x increase in coverage. Additionally, an organic social media strategy resulted in a 20x rise in engagement and an 8x boost in direct web traffic. Lastly, a well-managed analyst relations program resulted in 7x more interactions with key influencers in our industry.”
Warren Daniels, Chief Marketing Officer
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Of employees understand benefits of NASDAQ IPO
0
Pieces of sales collateral delivered in 12 months, with 75% usage rate
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Reduction in PR budgets, leading to 20% drop in coverage
0K
Sales delivered pipeline via comms driven sales-enablement programme
0%
Message alignment in PR programme
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Of company understood reasoning behind global redundancy process
“Strategic communications were essential to our success through years of transformative change. Over a four-year span, we transitioned from being publicly listed to privately owned, and then successfully listed on the NASDAQ in 2020.
Simultaneously, numerous transformation projects were underway behind the scenes in order to facilitate this journey. Central to our communications program was the goal to keep employees informed and engaged about these changes. Moreover, our communications supported our commercial efforts by ensuring we conveyed a consistent message to the market across sales efforts, media relations and analyst relations.”
Darren Norfolk, Managing Director
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Employee understanding of five-year strategy
0%
Engaged users of enterprise social media platform within 6 months
0%
Employee NPS for global series of Annual Company Meetings
0+
Listings in global Great Place to Work and Sunday Times Best Places to Work
0%
Employee understanding benefits of three acquisitions
0
Guinness World Records broken
“Communications played a central role in our corporate strategy during a period of significant growth, international expansion and transformation. This included opening new markets, the acquisition, integration and divestment of various companies, restructuring programmes, leadership changes, global economic challenges and cost reduction.
Our primary focus was on employee engagement and communication. We worked hard to ensure our 2,500 employees understood the decisions behind this transformation and saw the principles that shaped our thinking in order to constantly explain the path we were on. By enhancing this understanding, we boosted employee engagement and helped transform our culture to one of global collaboration and local innovation. This helped us deliver our strategy and growth targets. It also led to our inclusion in numerous prestigious workplace awards and facilitated the attraction and retention of great people, the talent that fuelled our success.”
Simon Hay, Global CEO
