At the heart of Coach Communications is our founder, Steve Vinall.
Steve has led communications organisations in a variety of industries including education, agency and finance for over 20 years. His last 15 years have been in leadership roles in B2B technology companies. Working in such a volatile industry Steve has played a key role in a number of business transformations, leading projects that include:
- Investment and change of ownership
- IPO and privatisation
- Mergers and acquisitions
- Large scale global redundancy programmes
- Salesforce enablement
- Employee engagement
Across these programmes a number of things have become clear
- Communications play a strategic role in driving transformation
- Not many companies have the in-house expertise required
- All too often agencies are unaccountable or not managed properly
- Without the right direction, communicators may not deliver value or be engaged
- Big consultancy firms and theoretical approaches are not always fit-for-purpose
Steve created Coach Communications to solve a number of problems that B2B companies face when trying to improve communications
- Expensive retainers – Many agencies offer consultancy work up front, to secure an ongoing monthly retainer
- Theoretical frameworks – Big consultancy firms often provide highly theoretical solutions that take years to implement, with a significant investment required
- Smoke and mirrors – if you are not a communicator, how do you know the metrics that matter? And how can you know the right questions to ask?
Working across multiple industries facing different challenges, Steve has consistently transformed communications programmes to deliver measurable results.
But the first step is always the most important. It requires companies to recognise and address the challenges they face and assigning the right level of resources to overcome them.
Coach Communications is here to help companies take this important first step towards becoming self-sufficient and start tracking the KPIs that count.
Coach Communications follows a repeatable approach that will help you.
