The Clarity Suite: helping B2B tech companies know what to say and why it matters
In B2B technology companies, growth often outpaces the story that supports it.
Products evolve. Propositions multiply. New regions open.
But while the business races ahead, the story behind it starts to fall apart.
Each team begins to describe the company differently.
Marketing focuses on features. Sales talks about deals. Leadership talks about vision.
Before long, your brand sounds inconsistent, your message loses power, and every channel works harder for less return.
Clarity is where that changes.
Our Clarity Suite helps B2B tech companies see where their story stands today — and define what it needs to say next — so that everyone shares one clear, consistent voice.
Why clarity matters
Across fast-moving B2B tech organisations, the same problems appear again and again:
- The brand story is fragmented across teams, channels, and markets.
- Sales, marketing, and leadership tell different versions of who you are.
- Messaging focuses on features instead of meaning or differentiation.
- Agencies keep producing content, but confidence in the message drops.
Without clarity, every conversation starts from zero.
Every pitch, post, and presentation has to rebuild understanding from scratch.
And when no one agrees on what the story is, brand performance becomes impossible to measure or manage.
How the Clarity Suite works
Coach helps B2B tech companies find focus, sharpen their story, and build a foundation for confident, connected communication.
The Clarity Suite includes three structured projects — each designed to fix a specific problem:
Clarity: Discover
When you need to see how your brand story is really being told.
A short diagnostic that reveals how your story shows up across teams, channels, and audiences — what’s clear, what’s confused, and what’s missing.
You’ll receive a findings report, a 30/60/90-day action plan, and a playback session to align your team.
The result: a clear, objective view of how your story is working inside the business, with evidence to decide whether to fix, refine, or move forward.
Price from £4,800
Clarity: Position
When you need a clearer view of your place in a crowded market.
A focused project that defines where your brand fits in its category, how you differ from competitors, and why customers should care.
You’ll receive a positioning and value-proposition framework, proof points to back it up, and a competitor map that shows how you compare.
The result: an evidence-based market position and value story that sharpen every message and align your external voice.
Price from £8,640
Clarity: Define
When your teams speak different languages and it’s time to unite behind one story.
A collaborative project that brings leaders and teams together to shape one confident brand story — what you stand for, why it matters, and how to express it consistently.
You’ll receive a practical brand narrative framework, a clear message hierarchy, tone-of-voice guidance, and a final alignment workshop.
The result: one strong story that unites your people, earns trust, and gives customers a clear reason to believe.
Price from £7,680
The value of getting it right
When the story is clear, the business accelerates.
Leaders align. Teams speak the same language. Marketing becomes more efficient.
Every message, pitch, and campaign reinforces what makes you different.
Clarity builds connection. And connection builds confidence.
This article is part of a series exploring how B2B technology companies can strengthen their brand and communications through a structured, productised system.
See the other blogs in the series
