The Control Suite: keeping brand and communications aligned as you scale
As B2B technology companies grow, everything becomes more complex. New markets open, regions expand, and leadership evolves.
What once felt connected begins to fragment as teams tell different stories. Priorities shift, and governance starts to fade. Before long, brand and communications lose the rhythm and visibility they need to stay aligned with the wider business.
That is where the Control Suite comes in.
It helps B2B tech organisations stay cohesive and connected as they scale.
Control keeps the story, structure, and strategy aligned, so growth never comes at the expense of clarity or consistency.
Why control matters
As companies mature, brand and communications often struggle to keep pace with the organisation around them.
- Global and regional teams pull in different directions.
- Leadership and marketing plans operate on different cycles.
- Strategy and storytelling lose touch with day-to-day delivery.
- Governance structures become blurred or inconsistent.
Without control, alignment fades, and the brand starts to lose its centre of gravity.
Maintaining clarity at scale requires deliberate design, not just direction.
How the Control Suite works
Coach helps B2B technology companies stay aligned, connected, and forward-looking through structured governance, collaboration, and foresight.
The Control Suite includes three projects that strengthen alignment and keep brand and communications performing at their best.
Control: Align
When brand and communications need a stronger connection to the rest of the business.
A structured project that links brand, comms, and corporate priorities through shared planning, governance, and collaboration.
You’ll receive an alignment framework, governance toolkit, and facilitation sessions that embed a consistent rhythm between key functions.
The result is a more connected organisation where brand and communications influence decisions rather than react to them.
Price from £5,280.
Control: Unify
When global and regional teams need to work as one.
A collaborative project that strengthens connection between central and local brand and communications teams.
We assess how teams collaborate today, identify friction points, and build a shared cadence for planning, review, and feedback.
You’ll receive a clear collaboration framework, governance calendar, and ready-to-use templates that make cross-market working easier and more consistent.
The result is one cohesive communications ecosystem with both global oversight and local ownership.
Price from £6,480.
Control: Anticipate
When you need to plan ahead with confidence.
A strategic foresight and planning project that helps brand and communications leaders align their roadmap with the future of the business.
We combine trend analysis, leadership input, and forward planning to create a brand and comms roadmap for the next 12 to 36 months.
You’ll receive a strategic planning framework, a long-term roadmap, and a foresight summary highlighting risks and opportunities.
The result is a confident, future-ready plan that keeps brand and communications proactive, not reactive.
Price from £7,680.
The value of getting it right
When control is in place, brand and communications grow in step with the business.
Teams stay connected across regions and functions. Leaders make decisions with shared understanding. The story remains consistent, and performance stays visible.
Control builds alignment, foresight, and confidence.
It ensures the brand grows stronger, not just bigger.
This article is part of a series exploring how B2B technology companies can strengthen their brand and communications through a structured, productised system.
