Rackspace Technology

Case study

Supporting communications through large-scale business transformation

Rackspace Technology  ·  B2B cloud and managed services  ·  IPO and transformation communications
Rackspace Technology Nasdaq
The brief
Support employees, leadership and commercial teams through IPO preparation, restructuring and significant organisational change.

Communicating through significant organisational change.

Rackspace Technology was navigating a period of significant organisational change, including IPO preparation, restructuring, leadership change, and wider business transformation initiatives.

Keep people aligned while the business transformed.

The business needed communications that could maintain alignment, support employees through change, and reinforce consistent messaging across leadership, sales, PR, and internal communications.

Communications built around transformation, engagement and commercial alignment.

Coach supported a range of internal and external communications programmes focused on transformation, engagement, and commercial alignment.

01

Leadership communications

02

Employee engagement programmes

03

Transformation communications

04

Sales enablement support

05

PR and messaging alignment

06

Strategic communications planning

Communications became part of the transformation itself.

Communications became a central part of supporting organisational alignment and commercial momentum during a complex period of change.

Alignment with commercial impact.

The programme combined employee understanding and message consistency with measurable commercial outcomes.

95%
Employee understanding of IPO rationale
85%
Message alignment across PR programmes
$780k
Sales pipeline delivered via communications-led sales enablement
Significant reduction in PR spend while maintaining coverage levels
Brand and communications were essential to our success through years of transformative change leading up to our successful listing on the NASDAQ. Communications also played an important commercial role, helping us maintain consistent messaging across sales, media relations, and analyst engagement throughout the process.
Darren Norfolk Managing Director

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