Building market visibility to support investment and growth
Building visibility around a major growth milestone.
Bynder wanted to strengthen market awareness and category visibility ahead of a major investment milestone in the digital asset management sector.
Make the brand impossible to overlook.
The business needed a more integrated communications approach capable of increasing visibility, strengthening analyst and media relationships, and improving brand recognition within a competitive market.
An integrated brand and communications programme.
PR and media relations
Analyst relations
Messaging and positioning
Executive visibility
Social media strategy
Campaign communications
Greater awareness at a commercially important moment.
The programme significantly increased awareness, engagement and market visibility during a commercially important growth period, supporting Bynder ahead of the largest transaction in digital asset management market history.
Visibility that moved.
The communications programme translated into measurable increases in awareness, coverage, traffic and analyst engagement.
In the lead-up to securing the largest historical investment deal in the DAM industry, our brand and communications program played a significant role in influencing the market and boosting awareness.
