Repositioning a B2B software company ahead of growth
· Positioning, brand campaign and marketing support
A strong global brand needed a clearer regional story.
Domo’s EMEA team wanted to strengthen its market position in a crowded analytics category, but lacked the regional support and flexibility needed to build distinct local storytelling and campaigns.
Make the story clearer. Get it to market faster.
Global brand and communications teams were focused on broader company priorities, leaving limited support for regional positioning and campaign execution. Local agency support proved expensive and inflexible, while internal teams needed a faster and more practical delivery model.
Coach led a positioning and messaging programme to clarify Domo’s regional narrative and align communications.
Regional positioning and messaging development
Customer, category and competitor insight
Campaign strategy and concept development
Campaign and event communications
Marketing, sales and customer communications alignment
Flexible regional marketing support
A clearer market position and faster campaign delivery.
Domo gained a clearer market position, faster execution capability, and a more agile support model for regional communications and campaign delivery.
Tangible impact.
The combination of senior support, flexible delivery and a sharper story helped Domo move faster when it mattered.
Domo needed to cut through a crowded category and get a story to market fast. Coach helped us tighten the narrative, align sales and marketing, and deliver campaign work that was up to 5x cheaper and 7x faster than our existing options.
