Repositioning a business into clearer market white space
Sharpen Herringbone’s positioning, develop a more distinctive visual identity, and build a stronger market presence to support future growth.
Strong expertise without a sufficiently clear market story.
Herringbone had strong expertise and delivery capability, but struggled to clearly articulate its value within a crowded and competitive market.
Standing out in a crowded market
Herringbone had strong expertise, but its positioning lacked differentiation, its visual identity felt dated, and its LinkedIn presence lacked consistency and structure.
A structured route to clearer positioning.
Coach led a structured discovery and positioning programme designed to uncover where Herringbone could differentiate, sharpen its story and build a stronger market position.
Customer and competitor research
Positioning and messaging development
Visual identity development
Brand rollout and implementation
LinkedIn strategy and thought leadership support
Outbound LinkedIn outreach and audience engagement
A clearer, more distinctive market presence
Herringbone gained clearer positioning, a more distinctive visual identity and a more consistent presence across LinkedIn and wider communications activity.
Clearer positioning. Stronger performance.
The new positioning translated into a stronger identity, clearer commercial differentiation and measurable improvements across digital and outreach activity.
Coach helped us step back, challenge how we positioned the business, and build a much clearer story around where we deliver value. It gave us stronger differentiation and far greater confidence in how we go to market.
