Case study

Helping a growing consultancy build a more credible market presence

 ·  Professional services
 ·  Communications strategy and market positioning
Locksmith
The brief
Build a clearer, more credible communications approach that reflected the quality of the business and supported Locksmith's commercial growth ambitions.

Strong expertise without the market presence to match.

Locksmith had strong expertise and ambitious growth plans, but its communications lacked consistency, visibility, and strategic focus. The leadership team knew the brand was not reflecting the quality of the business or supporting its commercial ambitions effectively.

Turn fragmented communications into commercial momentum.

The business had grown without a clear communications strategy. Messaging lacked consistency across channels, LinkedIn activity was reactive, and the company's expertise was not being translated into a strong market presence.

Locksmith needed clearer positioning, more structured storytelling, and a communications approach that aligned more closely with business development and growth priorities.

A clearer communications strategy built around growth.

Coach led a discovery and positioning programme across messaging, content strategy, LinkedIn, and audience engagement.

01

Stakeholder workshops and discovery

02

Clearer messaging framework

03

Commercial content strategy

04

Executive visibility and LinkedIn

05

Structured communications planning

A clearer and more confident market presence.

Locksmith developed a clearer and more confident market presence, with communications becoming more aligned to business growth objectives.

The result was stronger visibility, improved engagement with senior decision-makers, and more consistent storytelling across the business.

Greater visibility. Better engagement.

A more focused communications approach delivered measurable improvements in engagement, audience growth and digital performance.

5x
Increase in LinkedIn engagement
4x
Increase in click-through rates
25%
Growth in LinkedIn followers
Stronger
More consistent positioning and storytelling across channels
Coach helped us turn a fragmented brand and communications approach into something far more structured, credible, and commercially aligned. The difference in how we present ourselves to clients, prospects, and the wider market has been significant.
Alex O’Rourke Founder, Locksmith

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