Building visibility and engagement for a leading industry body
Strong industry authority. Untapped digital potential.
CWCT already enjoyed a strong reputation and influential position within the industry, but there was significant opportunity to strengthen its digital presence and audience engagement.
Build an online presence to match its industry standing.
The organisation needed a clearer communications strategy that would strengthen its brand, build an engaged online community, and reinforce its position as a leading voice within the industry.
Its existing digital presence did not fully reflect the organisation's expertise or provide a consistent platform for engaging members and the wider sector.
Turning industry expertise into digital engagement.
Coach developed and delivered a brand and communications strategy focused on increasing visibility, improving consistency, and building long-term audience engagement.
Brand positioning and messaging
Visual identity development
LinkedIn and content strategy
Launch of a dedicated LinkedIn Company Page
Community activation and ongoing content support
A digital presence that reflects CWCT's authority.
CWCT established a consistent digital presence that better reflected its expertise and authority, building an engaged audience while significantly strengthening visibility across the sector.
An audience built from the ground up.
Within just four months, the new communications approach created significant audience growth, reach and engagement.
Coach helped us establish a strong and growing LinkedIn presence. The strategy, content and ongoing support have significantly increased our visibility and created a much stronger platform for engaging our members and the wider industry.
