The Communications Challenge
An integrated communications programme can add strategic value to your business.
But it’s notoriously tricky to get right and even more difficult to measure the resulting value.
Are you maximising your communications opportunities? Or are you facing one of these common obstacles?
Stakeholders expecting more from communications
You have a complex set of stakeholders — employees, customers, and investors — who want more information about your business. You may face pressure to communicate better, but you need to know where to start.
Incomplete communications expertise
Communication with different stakeholders requires a niche set of skills. And while you probably have a lead-generation marketing function, it’s likely they don’t have a full stack of communications skills.
Marketing teams overseeing communications
Maybe you’ve taken the plunge and hired a communications person. But they’re aligned to the marketing function, focusing on top-of-funnel awareness and increasing marketing activity visibility. Of course, this is super valuable and a key role of comms, but there is more that comms can do to align with your business objectives.
Expensive agencies
You may have an agency in place to help with things like PR, employee communications or investor and analyst relations. And if so, it’s likely you’re spending in excess of £100k per year. But hand on heart, are you getting measurable value from them? And is this investment being managed properly (do they understand your business objectives for example)?
If the answer to any of the above is yes, let us help you.
Coach Communications have experienced all the challenges listed and more. We’re in a position to help you cut through the complexity and provide advice to help you make better decisions.
Importantly, this is on a short-term, high-touch consultancy basis. So, in 4-6 weeks, you’ll understand your unique challenges and priorities, and have a list of short-, mid-, and long-term priorities to focus on. And of course, these will be right-sized for your business, your opportunities and your budget.
And this leads to the biggest communications challenge that most brands have…
Comms leaders are expensive and not always necessary to succeed.
You don’t need to hire a six-figure salaried head of comms to lead your communications programme. We provide you with a tailor-made comms strategy with measurable outcomes, so your investment will go further for longer.
By outsourcing the strategic thinking to Coach Communications, you can get more out of your communications programme.
