Productised brand and communications partner for B2B tech
When your story needs focus, your team needs support, or your strategy needs proof.
Coach helps you move faster, stay consistent, and show the value of what you do.
Overview
Brand and communications support built for how B2B tech really works.
Coach partners with fast-moving, sales-focused B2B tech organisations. Whether you’re building your first brand and comms function or trying to strengthen an existing one that’s under pressure to deliver.
Instead of long retainers or one-off projects, Coach uses a productised model that gives you structure, flexibility, and senior expertise exactly when and where you need it.
Five ways to build a brand and communications function that works.
The Coach model is built around five connected suites: Clarity, Capability, Confidence, Capacity, and Control. Each focuses on a different stage of building a high-performing brand and communications function.
Within every suite are a set of focused products, designed to target the exact area where support is needed most. You can start with one or combine several – the model flexes to fit your team, your priorities, and your stage of growth.
Clarity – Define your story
Understand how your brand is showing up today and what needs to change. Clarity helps you see where your story connects, where it drifts, and how to bring it all back together.
Capability – Build your function and skills
Give your brand and comms team the structure, leadership, and know-how to perform at their best. Capability helps you design, strengthen, and embed a function that delivers.
Capacity – Keep work moving
Stay productive when priorities shift or resources are stretched. Capacity gives you flexible, senior-level delivery support that keeps campaigns and communications on track.
Confidence – Prove your impact
Show how brand and comms drive real results. Confidence helps you measure, review, and report performance so you can demonstrate value and influence with evidence.
Control – Stay aligned and ready for what’s next
Keep teams, leaders, and markets working in sync. Control strengthens alignment, improves governance, and helps you plan ahead with clarity and confidence.
Brand and communications that drive results
Coach Communications has delivered many tangible value drivers to a number of B2B businesses, including:
- Successful IPO preparation
- Retained employees and increased engagement during mergers and acquisitions
- 8x boost in direct web traffic
- Reduced PR spend by 65% with just 20% drop in coverage
- 7x increase in analyst interactions
£0m
Increase in market value
0%
Increase in unaided awareness
0%
Increase in brand consideration
0%
Increase in direct web-traffic
You too can drive measurable success with improved communications
Coach can help you
A unique, productised delivery model
- More flexible than a senior hire
- More focused than in-house teams
- More agile and cost effective than agencies
Coach gives you senior-level brand and communications expertise exactly when and where you need it, without the long-term cost or complexity of hiring. It’s built for fast-moving B2B tech teams who need extra focus, support, or senior expertise without slowing down
Your in-house teams stay focused on their core priorities while Coach takes on projects that need concentrated attention or specialist experience. And unlike agencies, Coach fits around your ways of working – giving you responsive, transparent support that delivers results without the overhead.
Made for marketing, brand and comms leaders in fast-moving B2B tech.
If you lead marketing, brand, or communications for a B2B tech business, you know how fast priorities shift. Coach helps you keep up, giving you the structure, support, and senior expertise to stay clear, consistent, and effective as you grow.
Whether you’re scaling your function, preparing for investment, or proving ROI, there’s a product to fit where you are.
“Brand and communications were essential to our success through years of transformative change leading up to our successful listing on the NASDAQ”
Darren Norfolk, Managing Director
“In the lead-up to securing the largest historical investment deal in the DAM industry, our brand and communications program played a significant role in influencing the market and boosting awareness.”
Warren Daniels, Chief Marketing Officer
“Communications helped us deliver our strategy and growth target during a period of significant growth, international expansion and transformation.”
Simon Hay, Global CEO
