Coach gives fast-moving B2B tech businesses senior-level brand and communications support, delivered through clear, focused products that solve real problems.
Most B2B tech organisations don’t struggle for ideas. They struggle for time, structure, and proof.
Coach helps you fix that.
We work where brand and communications meet business, helping you define your story, build the systems to deliver it, and prove its value over time.
How we work
Most B2B tech companies have the same challenge: getting brand and communications work done properly, without slowing the business down.
Coach is different. A productised delivery model built around clarity, speed, and impact, made for how modern teams work.
Each product is clearly defined, transparently priced, and designed to meet you where you are. Whether you need a quick diagnostic, extra capacity, or long-term leadership, Coach flexes with your priorities and pace.
You can hire a senior leader. But that’s a big commitment. Salaries, bonuses, overheads, and time to find the right person all add up.
You can rely on your in-house team, But they’re likely already stretched. Back-to-back meetings, constant firefighting, and endless requests mean the most important work often slips down the list.
You can bring in an agency. But most agencies expect you to fit their way of working. Fixed processes, long feedback cycles, and high overheads don’t match the pace of B2B tech. They should adapt to you, not the other way around.
Coach was built for the realities of B2B tech: complex businesses, constant change, and sales-led cultures.
We know how to align comms with commercial goals. And how to make brand and communications work as one.
That means practical strategy, senior-level thinking, and hands-on delivery that actually gets done.
At the heart of Coach is our founder, Steve Vinall
Steve has spent more than 20 years leading brand and communications functions across education, finance, and agency environments – with the last 15 focused on senior roles in fast-moving B2B technology companies.
Working inside complex, high-pressure organisations, he’s led communications through almost every kind of transformation, including:
- Investment and changes of ownership
- IPO and privatisation
- Mergers and acquisitions
- Large-scale global restructures
- Salesforce enablement programmes
- Employee engagement and culture change initiatives
Through these experiences, one thing has become clear: most businesses know why communications matter, but not how to make them work.
Steve saw the same challenges repeated. Comms teams without enough direction or bandwidth, agencies focused on outputs not outcomes, and big consultancies offering theory instead of traction.
Coach was built to fix that gap. Bringing senior expertise, structure, and delivery through a productised model that fits the pace and reality of B2B tech.
