The challenge
Locksmith knew it had a challenge – but not the full picture.
The leadership team recognised that their brand presence wasn’t supporting their commercial ambitions. They were ambitious for growth, yet when compared to competitors, their public-facing communications looked underpowered and inconsistent. There was a clear gap – but no clear strategy for how to close it.
They needed help to understand where their communications were falling short, and how to focus their efforts where it would have the greatest impact.
The solution
Coach Communications started with a full discovery process.
We analysed every aspect of Locksmith’s external communications: their website, content, social media, PR presence, SEO performance and messaging. We benchmarked them against competitors, assessed their brand through the eyes of customers, investors and employees, and ran internal surveys and external buyer research.
The findings were clear.
The biggest opportunities lay in building a focused, high-value content strategy and using LinkedIn more effectively to influence decision-makers.
By investing in these areas, Locksmith could strengthen their credibility, grow their brand, and connect with larger, higher-value clients.
Strategic priorities agreed
Following the discovery, we worked collaboratively with Locksmith’s leadership team to focus on three key areas:
- Messaging strategy: We led a structured workshop to crystallise Locksmith’s brand promise, define three core messaging pillars aligned to their growth priorities, and build a proof framework that reinforced their credibility, authority and differentiation.
- Content strategy: We designed a new content approach built around their messaging house, ensuring that all communication consistently reinforced their value proposition to decision-makers.
- LinkedIn strategy: We developed a structured, confident LinkedIn presence — improving consistency, post quality, and engagement, while aligning content closely with sales and business development activity.
Headline results
The new communications strategy delivered tangible growth in brand visibility, credibility and commercial influence:
- Achieved a 25% growth in LinkedIn followers within a year – expanding Locksmith’s LinkedIn audience with the right decision-makers, not just volume
- Page engagement increased by over 500% – showing not just reach, but active interest in Locksmith’s thinking and services
- 4x increase in click-through rates – moving the audience from passive viewing to active exploration of Locksmith’s services and expertise
- Consistent brand storytelling established – ensuring every post reinforced business value, client outcomes, and category leadership
- Increased client credibility with major buyers – aligning Locksmith’s external presence to the standards expected by large enterprise prospects
This wasn’t just better marketing.
It was stronger positioning, better sales enablement, and smarter brand building — creating the visibility, trust and momentum needed to support Locksmith’s next stage of business growth.
Impact beyond LinkedIn
This was not just a social media success story.
The discovery work and strategic refocus gave Locksmith the communications foundations needed to support their business growth.
- They moved from sporadic posting to structured storytelling
- They aligned content with their business development priorities
- They created a confident, credible brand presence that matched their ambition
Locksmith now has the tools to scale their communications and grow their brand with consistency and confidence.
