About Cladtech
Cladtech Associates is an independent facade consultancy specialising in technical assessments, inspections, and compliance for building envelopes. They provide expert-led solutions for developers, building owners, facilities managers, and property investors, helping them navigate facade performance, risk assessments, and regulatory compliance.
The challenge
Despite its strong reputation, Cladtech Associates had minimal digital presence, relying almost entirely on word-of-mouth referrals. This created several challenges:
- Limited reach: Without a structured online strategy, Cladtech Associates struggled to attract new clients.
- Recruitment difficulties: A weak digital footprint made it harder to appeal to top industry talent.
- Credibility gap: The company wasn’t leveraging digital channels to showcase expertise, limiting thought leadership opportunities.
While Cladtech Associates had taken some steps – like launching a new website – there was no structured content plan or digital marketing strategy in place.
The solution
To address these challenges, we implemented a structured digital strategy focused on brand credibility, lead generation, and industry engagement. This included:
Strategic positioning and messaging (3 weeks)
- Developed a clear value proposition and messaging framework to differentiate Cladtech Associates from competitors.
- Conducted competitive analysis to benchmark against leading industry players and their marketing activities
- Established a content strategy focused on thought leadership, facade compliance insights, and project case studies.
LinkedIn strategy and content development (4 weeks)
- Built a 6-month LinkedIn content calendar, covering industry insights, regulatory updates, and Cladtech Associates’s expertise.
- Created long-form content (whitepapers and blogs) to strengthen authority.
- Developed a follower growth strategy to expand Cladtech Associates’s network and engagement.
Targeted LinkedIn outreach (3 weeks)
- Identified and engaged key decision-makers and personas in target industries
- Crafted personalised LinkedIn connection requests and messaging sequences
- Launched structured outreach campaigns with follow-ups to generate leads.
Optimisation and performance tracking (ongoing)
- Maintained consistent LinkedIn posting (8 posts per monthly).
- Monitored and refined outreach campaigns to maximise response rates.
- Delivered monthly analytics reports to track engagement, leads, and web traffic growth.
Overcoming challenges
- Balancing technical depth with engagement: Developed a structured content mix, combining case studies, industry insights, and regulatory updates to ensure clarity without losing technical accuracy.
- Creating a more authentic brand voice: Shifted away from overly corporate messaging by incorporating real-world anecdotes, team involvement, and a more conversational tone.
- Overcoming time constraints: Designed a streamlined content plan with external support, minimising internal effort while maintaining consistency.
The results (After 3 Months)
The strategy was put into action, and within just three months, measurable impact was clear.
Outputs – what we delivered
- Value proposition, messaging house, brand story and full market analysis
- Content strategy and LinkedIn strategy
- 1 whitepaper + 6 blogs created
- 8 LinkedIn posts per week
- 1,500 connection requests and 1,200 outreach messages sent per month
Engagement – how Cladtech’s audience responded
- 37% MoM increase in LinkedIn company page followers
- 15% engagement rate across all LinkedIn posts
- 47% LinkedIn connection acceptance rate
- 21% message reply rate
- 159% increase in senior leader LinkedIn connections
- 240+ inbound LinkedIn messages received per month
Outcomes – what is the impact to Cladtech?
- 83% uplift in web sessions post strategy implementation
- 102% increase in page views post strategy implementation
- 35 inquiries and 3 leads within the first 6 weeks of LinkedIn outreach
Conclusion
By implementing a structured digital strategy, Cladtech Associates successfully expanded its industry reach, strengthened brand credibility, and generated high-quality leads – without relying on traditional advertising.
This case study highlights how strategic content and targeted LinkedIn engagement can transform brand visibility and business growth in the facade consultancy sector.
