Brand and communications programmes should drive measurable results that align to business goals. See how the right approach has helped B2B brands like yours.
Increase in unaided awareness
Increase in press coverage
Increase in brand consideration
Increase in social media engagement
Increase in direct web-traffic
Increase in analyst interactions
“In the lead-up to securing the largest historical investment deal in the DAM industry, our brand and communications program played a significant role in influencing the market and boosting awareness. Over a 12-month period, we observed a 150% increase in brand awareness, an 80% rise in brand consideration, and a 90% improvement in tagline association.
These increases were due to a PR program that led to an 8x increase in coverage. Additionally, an organic social media strategy resulted in a 20x rise in engagement and an 8x boost in direct web traffic. Lastly, a well-managed analyst relations program resulted in 7x more interactions with key influencers in our industry.”
Warren Daniels, Chief Marketing Officer
Of employees understand benefits of NASDAQ IPO
Pieces of sales collateral delivered in 12 months, with 75% usage rate
Reduction in PR budgets, leading to 20% drop in coverage
Sales delivered pipeline via comms driven sales-enablement programme
Message alignment in PR programme
Of company understood reasoning behind global redundancy process
“Brand and communications were essential to our success through years of transformative change. Over a four-year span, we transitioned from being publicly listed to privately owned, and then successfully listed on the NASDAQ in 2020.
Simultaneously, numerous transformation projects were underway behind the scenes in order to facilitate this journey. Central to our brand and communications program was the goal to keep employees informed and engaged about these changes. Moreover, our communications supported our commercial efforts by ensuring we conveyed a consistent message to the market across sales efforts, media relations and analyst relations.”
Darren Norfolk, Managing Director
Employee understanding of five-year strategy
Engaged users of enterprise social media platform within 6 months
Employee NPS for global series of Annual Company Meetings
Listings in global Great Place to Work and Sunday Times Best Places to Work
Employee understanding benefits of three acquisitions
Guinness World Records broken
“Communications played a central role in our corporate strategy during a period of significant growth, international expansion and transformation. This included opening new markets, the acquisition, integration and divestment of various companies, restructuring programmes, leadership changes, global economic challenges and cost reduction.
Our primary focus was on employee engagement and communication. We worked hard to ensure our 2,500 employees understood the decisions behind this transformation and saw the principles that shaped our thinking in order to constantly explain the path we were on. By enhancing this understanding, we boosted employee engagement and helped transform our culture to one of global collaboration and local innovation. This helped us deliver our strategy and growth targets. It also led to our inclusion in numerous prestigious workplace awards and facilitated the attraction and retention of great people, the talent that fuelled our success.”
Simon Hay, Global CEO
